Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Yelp is teaming up with the Jrue and Lauren Holiday Fund and My Black Receipt on an initiative to drive $5 million to Black-owned businesses.
The business directory and crowdsourced review forum said that since debuting its Black-owned business attribute in June, in partnership with My Black Receipt, nearly 20,000 businesses have opted in to the attribute, and consumers have spent $7.5 million with Black-owned businesses.
Yelp added that searches for Black-owned businesses on its platform are up 6,500% compared with the same period last year.
In order to participate in the campaign, people who buy from Black-owned businesses between Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in