Yahoo Resurrects Its AdSense, With a Partner handles publisher side of network

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Yahoo is back in the contextual ad business.

Two years after shutting down a fledgling text-based ad product that Yahoo called the Publisher Network—essentially Yahoo's answer to AdSense, the company is giving it another go with the launch of Yahoo Bing Network Contextual Ads, a network of context-driven text ads.

Like Google's AdSense, Yahoo Bing Network Contextual Ads will place text ads on small sites across the Web; these ads are generally related to text found on a given Web page (an article on the Yankees might carry a text link ad for sporting goods).



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in