Performance Marketing

Yahoo Readies Its Advertising Arm for Election Season

Cox Digital Solutions, CampaignGrid partner with Yahoo for election ads

By Ki Mae Heussner

January 11, 2012

For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show Remake America, new blog “The Signal” and new ABC News partnership. Now, it’s making sure that its advertising arm is equally ready for the campaign season ahead.

Ki Mae Heussner
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