Embattled media companies Yahoo and Gannett are getting even cozier.
Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership.
The companies initially launched a tie-in last July in all of Gannett’s 81 local publishing organizations and seven of its broadcast markets. Today, the companies said they’re expanding the alliance to cover all 19 of Gannett’s broadcast markets.
Similar to partnerships with the Newspaper Consortium (which includes 800 newspapers) and television company Belo, the deal allows Gannett to sell ad inventory on Yahoo.