Yahoo Comes to Tablets With Livestand

Company launches iPad app with 'Living Ads'

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Yahoo is making a big move onto tablets. It's launching an iPad news reading app called Livestand (which was announced earlier this year), with a new ad unit called "Living Ads."

The company made the announcement at its headquarters today at a Product Runway event. Executives didn't refer directly to the firing of CEO Carol Bartz, but they acknowledged that there are questions about Yahoo's future. The company has been criticized for lacking focus or a clear identity, but chief product officer Blake Irving said it's now "easy" to explain what Yahoo is.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in