Yahoo is making a big move onto tablets. It's launching an iPad news reading app called Livestand (which was announced earlier this year), with a new ad unit called "Living Ads."
The company made the announcement at its headquarters today at a Product Runway event. Executives didn't refer directly to the firing of CEO Carol Bartz, but they acknowledged that there are questions about Yahoo's future. The company has been criticized for lacking focus or a clear identity, but chief product officer Blake Irving said it's now "easy" to explain what Yahoo is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in