Yahoo CEO: 'Our Real Competitor Is TV'

In case it was ever in doubt, Yahoo’s competition is television.

That’s what Yahoo CEO Carol Bartz said yesterday at the Goldman Sachs Communacopia Conference.

“The real competitor is TV,” she said, promising that online advertising will not only get more rich, interactive and accountable, but also simpler to purchase.

With TV, she said, you have “upfronts and a couple of phone calls,” and you’re ready to go. Online is not quite there yet.

Bartz cited Disney as a major advertising success story, though she couldn’t quite recall all the facts.

“Disney

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