WWTT? The North Face Fails With Wikipedia Stunt

A marketing stunt either pans out and seems like some kind of clever guerilla marketing tactic (for example, the Palessi store or Deadpool being in everything last year ahead of Deadpool 2), or it falls flat, illustrating how poorly a marketer understands good taste, or, well … marketing. And now this week, we can add outdoor retailer The North Face to that list of failed marketing stunts.

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