WWTT? Adidas Social Media Campaign Generates Offensive Tweets
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On July 1, as part of its #DaretoCreate social media campaign, Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter. But sadly it didn’t go as planned, thanks to racist, anti-Semitic, and classless Internet trolls. The basis of of the social media campaign to hype up the new kit was simple: When Twitter users liked a tweet (now-deleted) from @adidasUK,
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