WWTT? Planters Kills Off Mr. Peanut in Viral Marketing Effort Ahead of the Super Bowl

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[Update, Jan. 27: Planters announced that following the news of Kobe Bryant’s death on Jan. 26. the company would be pausing the current promotion of the death or Mr. Peanut campaign, however that ad and the “funeral” ad spot are still scheduled to air during the Super Bowl.]

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