WWTT? Philadelphia Cream Cheese Exposes Thanksgiving Cover-Up in New Ad
Thanksgiving is next week in the U.S., and many of us are already sorting out the logistics of holiday travel, planning menus, and writing out shopping lists. If cream cheese isn’t on your shopping list — you know, to make the traditional Thanksgiving cheesecake — then it appears that you, too, have succumb to the Thanksgiving cover-up.
According to Philadelphia Cream Cheese, cheesecake was the “true” dessert sitting on the Pilgrims’ tables in 1621. And with the help of the Cheesecakers Society, some true crime docu-drama flair, and the creative assistance of independent ad agency Gut, Philadelphia Cream Cheese is ready to shed light on this Thanksgiving cover-up.
Megan Magnuson, associate director of marketing for Philadelphia Cream Cheese, spoke to Campaign
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