WWTT? Miller Lite Launches the 'Cantroller' During E3
This week, Miller Lite announced a new tech item: the Cantroller. It won’t improve your beer drinking experience per se, but it will definitely be a conversation starter when you have friends over for pizza and video games.
OK, get this: It's a 12-ounce can of @MillerLite. And also a functional, 10-button gaming controller able to hold a 3-hour charge and built-in Bluetooth. Pretty amazing, right? The #Cantroller is part of Miller Lite's plan to connect with gamers.https://t.co/U3yTjUTURU
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in