WWTT? Lexington Tourism Office Uses 'Neigh-SMR' to Attract Visitors

Well, I’m not sure if you’ve had a true work-week until you find yourself with your headphones on at your desk, watching an ASMR (autonomous sensory meridian response) video featuring a horse for a tourism campaign when your boss stops by. Thankfully, most of my office knows I have a tendency to hunt down the fun and absurd marketing campaigns that are out there, and this one definitely counts.

VisitLEX, the tourism office of Lexington, Ky.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in