WWTT? IHOP's Mother's Day Tweet Was Tasteless

Mother’s Day was this past Sunday, and as usual there was plenty of advertising around the day. According to the NRF, 84% of adults in the U.S. were expected to celebrate this year, with spending forecast to hit $25 billion, up from $23.1 billion in 2018 … that’s a lot of cards and flowers. Speaking of cards and flowers, those are just a couple of the traditional gifts, alongside gift cards, jewelry, etc. So, why IHOP felt it was a good idea to post the following Mother’s Day tweet is a mystery to me.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in