WWTT? IHOP Calls Burgers 'Pancakes' and Creates Bancake List
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu. In 2018, the International House of Pancakes decided a name change was in the cards, and opted to be called IHOb, switching out pancakes for burgers.
I shared my thoughts about this marketing stunt last year, and while the marketing ploy — which wasn’t even a full name change — may have worked, I still think it was pretty lame.
But
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