WWTT? Coors Light's New Campaign Calls It Like It Is — Times Are 'Sucky'
Most marketers have seen, and used, every available euphemism for COVID-19 in marketing messages. “Pandemic,” “crisis,” “uncertain times,” and “the new normal” are all accurate, but it’s beginning to sound the same and a bit tired. Enter Coors Light’s new campaign, “#CouldUseABeer” and the fact that the brewer is calling these times like they really are: sucky.
As part of the ongoing “Made to Chill” program, Coors Light is giving away up to $1 million worth of beer via the new social media initiative.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in