WWTT? Burger King's Moldy Whopper Ad Has People Talking ... But Are They Buying?
Seeing mold on a food item usually elicits a response of disgust, followed by tossing said item as far away from you (usually in the trash). But for Burger King, the home of the Whopper, mold is seen as a sign of beauty — and more importantly — of no artificial preservatives. Or at least that’s what the fast food chain’s latest moldy Whopper ad is telling us.
While I wouldn’t consider this imagery particularly shocking — if you’ve left something long enough in the refrigerator, you know exactly how funky and moldy food can become — putting your product front and center and letting it rot in front of a time-lapse camera is definitely not the norm for any marketer in the food business.
But Burger King doesn’t tend to play by the rules of other fast food marketers.
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