'WSJ Social' Launch Leaves Some Underwhelmed

Enthusiasm lacking at party in honor of new product

Earlier this year, Facebook invited news outlets to create “Facebook editions,” applications that would put content from that outlet, be it CNN, The New York Times, or The Washington Post directly on the Facebook platform. The payoff for the users: no jumping back and forth between Facebook and the Web. The payoff for the businesses: increased presence and advertising opportunities on a platform where 750 million people spend their time.