WPP's Martin Sorrell Says Snapchat Could 'Well Be' a Third Digital Ad Competitor to Facebook and Google

His agency contributed $90 million to the app’s 2016 revenue

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BARCELONA, SPAIN—As Snapchat gears up to go public tomorrow morning and start trading on the New York Stock Exchange, WPP chief Martin Sorrell sees the app as a legitimate competitor to Google and Facebook for its ad dollars.

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