BARCELONA, Spain—As ad agencies increasingly buy or invest in the latest emerging tech, one is hosting its own pitch competition from within its organization to find ideas worth investing in and that it can use in campaigns by the end of the year.
Today, during Mobile World Congress, WPP-owned agency Kinetic is holding a contest to develop ideas from Kinetic’s local executives that can be fostered and brought to scale. Using a 20-minute presentation and a 2-minute video, Kinetic executives in various local markets will pitch their ideas that the global team can then back with funding and other resources. Pitches
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