WPP Sues TRA Global Over Analysis System
Claims infringement of proprietary method
Global communications giant WPP has fired off what appears to be a preemptive salvo against TRA Global, a company in which it invested, in a battle over proprietary methods of measuring buying habits of TV audiences.
WPP subsidiary, Kantar Media Audiences, and another TRA investor, Cavendish Square Holdings, filed suit against New York-based TRA on Wednesday, asking a federal judge to determine if the U.K. company is infringing on TRA's patent for studying consumer behaviors.
The suit comes in response to letters sent by TRA to Cavendish, claiming that Kantar’s Rapid-view Retail product is a direct rip-off.
"We have not been served any papers so it is difficult to respond.
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