World Economic Forum Tests Facebook's New Polling Engagement Ads in Real-Time

Today Facebook announced that the World Economic Forum currently being hosted in Davos, Switzerland, will be running a serious of “real-time ‘pools’ during a select group of panels at the World Economic Forum”. There will be questions such as “Which renewable energy source is most promising?” and “If you lost Internet connectivity for an extended period, would there be vitally important data you’d leave behind in the cloud?”

This is the first example of Facebook’s polling engagement ads that we’re aware of.