World Cup Fever? Show Your Pride With a "Wearable Social Network"

The World Cup brings people together. Just ask the businesses that are watching their worker productivity fade away. But the soccer tourney is more than a sporting event; it is an opportunity for people to let their ethnocentricity bubble to the forefront as they root on their homeland. But you can put down that vuvuzela, there’s another way to tell the world where you come from…and build an offline social network in the process.