In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back

2 million people open it almost every day


Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid of an app after using it only twice.

Twice. Yikes.

Ibotta, a shopping-driven player with 2 million monthly active users, seems to have solved the viewer-retention dilemma: It pays people. The Denver company shared exclusive data with Adweek, showing that more than half of its users opened the app an impressive 25 times in January.

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