Women’s Health to Launch Virtual Workout Program

Target to sponsor Fit Club intro

Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform will provide readers with an ever-changing roster of fitness videos hosted by big-name celebrity trainers. 

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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