With Whole Foods Locations, Amazon's Data and Pricing May Crush Traditional Supermarkets

Tech investor Eric Hippeau: 'This is not a good for them'

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On June 16, Amazon shook up the retail world by purchasing Whole Foods for $13.7 billion. The development got people talking about what the future of commerce holds, and whether Amazon, Google, Facebook and Microsoft would dominate for years to come.

Eric Hippeau, partner at New York City-based Lerer Hippeau Ventures, has been a tech industry power player for decades. He is a former publisher of PC Magazine and CEO of The Huffington Post while also serving on boards over the years for BuzzFeed, Yahoo and Starwood Hotels.



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