With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space

Turning your phone into a force for good

Smartphones show screenshots from meditation apps.
Self-care apps have seen a mini-boom in recent years. Sources: Mend, Headspace, Shine, Moodnotes

A new era of apps catering to help people with their mental health is here. And boy, do we need it.

This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.