Mobile

With the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join the Space

Turning your phone into a force for good

Smartphones show screenshots from meditation apps.
Self-care apps have seen a mini-boom in recent years. Sources: Mend, Headspace, Shine, Moodnotes

By Ann-Marie Alcántara

February 26, 2018

A new era of apps catering to help people with their mental health is here. And boy, do we need it.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.
Ann-Marie Alcántara
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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