With Samsung's Bixby Rolling Out Globally, a Voice Assistant Branding War May Be Afoot

In a field where Siri and Alexa are already there waiting

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With the release of the Samsung Galaxy Note 8 this week, Samsung’s artificial intelligence-powered voice assistant, Bixby, appears set for more widespread use. Bixby, which has been available in the device manufacturer’s home country of Korea since May and in the U.S. since July, went live in the U.K. on Wednesday and will reportedly

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