With Its New App, Tumblr Is Moving Beyond Looping Videos and Memes to Live Video and Messaging

Cabana is a ‘digital couch’ for livestreaming

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Tumblr is making a bigger bet on video. Today the Yahoo-owned site is launching an app called Cabana that lets up to six users at a time video chat with one another. Users can also watch YouTube clips within the app via an API integration. Tumblr is initially launching Cabana for iPhones, with an Android version expected in May.

Tumblr’s app encourages users to add friends and contacts they already know, much like existing video conferencing and messaging apps including Snapchat, WeChat and Facebook Messenger.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in