With Its Facebook Marketing Business Growing, Buddy Media Raises $23 Million to Fund Expansion
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The most lucrative area for developers on the Facebook platform has been social gaming to date, but the companies that provide marketing products for businesses on Facebook have been telling us that they’re having a great year. Buddy Media is one of the larger ones, having established itself as a provider of Page management software to major brands. It’s now riding a new wave of brand marketing spending on Facebook, and it just raised $23 million third round of funding to help it expand.
Based in New York City, it has grown its brand and agency client list from 100 to 300 companies, including seven of the 10 largest marketers and “a lot of the top 100,” chief executive Mike Lazerow tells us.