With a Focus on Monetizing Mobile Apps, Tapjoy Leaves Its Scamville Past Behind


It’s hard to forget the shouting match that put an end to Offerpal’s heady days more than a year ago. The company, now known as Tapjoy, had become the prime target of Michael Arrington’s Scamville campaign for serving offers in Facebook games that signed up unwitting users for recurring charges.

At an industry summit, founder Anu Shukla ripped into Arrington’s accusations, calling them “Shit, double shit and bull shit,” in a now infamous exchange. Less than a week later, she was out.

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