With 4/20 Approaching, Marketers and Consumers Excitedly Explore the Budding Marijuana Industry

Dismantling the taboo

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Four months into the legalization of cannabis in California and consumer sentiment is positively high.

A new report from Eaze, a cannabis ecommerce platform, details findings from about 5,000 Eaze customers about their thoughts on marijuana post-legalization. More than half (52 percent) said that legalization has made it easier to talk about using cannabis; 65 percent reported that they tell their colleagues; 42 percent of millennials and 52 percent of Generation Z said they’d share something on social media about 4/20. A big takeaway throughout the report reveals that women are more willing to talk about cannabis than men, including 61 percent of mothers versus 37 percent of fathers.

John Downs, director of business development at The Arcview Group, an investment firm in the cannabis space, thinks the survey shows that cannabis usage is becoming normalized.

With legalization alive, people are more comfortable speaking about their own usage and advising their friends who are canna-curious,”...



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