Wired Is the Latest Condé Nast Property to Join Snapchat Discover

Channel will include infographics, animation and longreads

Wired is making its Snapchat Discover debut, after a deal between Condé Nast properties and Snapchat was signed earlier this year.

“Wired has always been about exploring new media,” said Wired’s site director Jason Tanz. “We’ve even been on Second Life before. Translating Wired content for a new medium is what we’re good at, and we’re excited to do it with Snapchat.”

Snapchat users, who can choose to subscribe to individual Discover channels to get frequent updates, will be able to see both quick, vertical videos relating to Wired’s content alongside 4,000-word longreads the magazine is known for.

“You can’t take your regular content and just copy and paste it into every platform,” said Tanz.

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