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Barely a year after The Atlantic Wire struck out on its own as The Wire, both the site and its staffers are getting folded back into TheAtlantic.com.
In an email to the staff, The Atlantic’s COO Bob Cohn and editor in chief James Bennet, who serve as co-presidents, conceded that “the business strategy behind separating The Wire from The Atlantic simply hasn’t proven out. Experimenting with new revenue streams to support our journalism…has been essential to our progress across the ever-shifting media landscape; so too has moving quickly to face the facts, and to adjust, when an experiment isn’t working as we’d hoped.”