4 Ways Marketers Can Avoid Wasting Their Data’s Potential

It’s not rocket science—it’s another kind of science

Data alone won’t show you how to approach customers; you also need empathy. Getty Images

It may not be rocket science, but it is data science. Here are four ways to use data smarter.

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This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.