Digital Transformation

4 Ways Marketers Can Avoid Wasting Their Data's Potential

It’s not rocket science—it’s another kind of science

Data alone won’t show you how to approach customers; you also need empathy.Getty Images
Headshot of Dan Tynan
By Dan Tynan

May 13, 2018

It may not be rocket science, but it is data science. Here are four ways to use data smarter.

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This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.

Headshot of Dan Tynan

Dan Tynan

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