Will We Ever Learn to Trust a Nielsen Rating Again?
Ratings are Nielsen’s bread and butter, so you can imagine the upset when it was discovered that recent numbers may have been “misattributed.”
From the New York Times:
Nielsen, the television research firm, acknowledged on Friday that it had been reporting inaccurate ratings for the broadcast networks for the last seven months, a mistake that raises questions about the company’s increasingly criticized system for measuring TV audiences.
The error wound up benefiting one network, ABC, while negatively affecting the others, according to people briefed on the problem.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in