Will Snapchat’s Data Play Help Fend Off Competition From Facebook and Instagram?

Improves targeting for app-install ads to stay ahead of competitors

After Snap's IPO, execs want to broaden the app's appeal to brands. Adweek

Wall Street investors seem undecided about whether Snapchat is indeed the wave of the future or just a flash in the pan.

This story first appeared in the April 3, 2017, issue of Adweek magazine. Click here to subscribe.
@Chris_Heine Christopher Heine is a New York-based editor and writer.