Will Media Bundling Save the Industry?

Offerings like Apple News+ might be a Band-Aid, but not a prescription for subscription fatigue

Scribd and The New York Times' partnership gives users access to each for $12.99/month. Courtesy of Scribd

Bundling has been losing favor in the TV industry, as more consumers cut the cord in pursuit of á la carte TV options. But on the media side, the concept of media bundling—in which publishers and platforms partner to offer services for a discounted price—has been gaining momentum as an alternative to subscription fatigue.

This story first appeared in the April 15, 2019, issue of Adweek magazine. Click here to subscribe.
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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