Will Media Bundling Save the Industry?

Offerings like Apple News+ might be a Band-Aid, but not a prescription for subscription fatigue

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Bundling has been losing favor in the TV industry, as more consumers cut the cord in pursuit of á la carte TV options. But on the media side, the concept of media bundling—in which publishers and platforms partner to offer services for a discounted price—has been gaining momentum as an alternative to subscription fatigue.

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This story first appeared in the April 15, 2019, issue of Adweek magazine. Click here to subscribe.