Will Marketers Buy In to Google Preferred's New Preroll Offering?

For YouTube, less will be more

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Since Google Preferred launched in 2014, it has become the cornerstone of YouTube’s pitch to advertisers. Now, Google Preferred is upping the ante with new ways of attracting advertisers, which it will reveal at its NewFront presentation on May 4.

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This story first appeared in the Feb. 20, 2017, issue of Adweek magazine. Click here to subscribe.