Will the Internet of Things Come of Age in 5 Years?

SXSW attendees think so, but obstacles remain

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Technologists are holding court at South by Southwest this weekend on the so-called Internet of Things, a future reality where data will be gathered and used for everything from cars and lawn mowers to refrigerators and toothbrushes. Many of these connected products are already available, but when will they become so ubiquitous that marketers must change course—as when smartphones became part of non-techies' lives half a decade ago? 

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