After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight third-party vendors to sell promos via its open application programming interface (API)—and business is already booming for those partners.
Five of the vendors—Brand Networks, Media Solutions, Ampush, SocialCode and Nanigans—said ad sales have significantly increased, in some cases doubling or tripling. It would seem to be a gold rush akin to the early days of Facebook advertising.
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