Will Facebook’s Rebranding of Instagram and WhatsApp Boost Its Rep or Hurt Theirs?

Industry reactions to the move have been negative or indifferent

Illustration of people at a desk looking at Facebook, Instagram and WhatsApp logos
Facebook’s ownership of Instagram and WhatsApp is common knowledge in the social media field. Getty Images, Facebook, Instagram, WhatsApp

Is adding “From Facebook” to the branding for the social media giant’s Instagram photo- and video-sharing network and WhatsApp messaging application a good move, a bad move or inconsequential?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.