Will Facebook Users Share Their Email Address with App Developers?


As part of Facebook’s Platform roadmap rollout, applications will no longer be able to send notifications to users – instead, Facebook is creating an new API through which users can explicitly deliver their email addresses to developers, and also creating a new counters for developers to show on app bookmarks. Because many developers have used notifications to send both user-to-user and app-to-user updates, this is obviously going to mean big changes for some applications.

How will users respond to applications requesting their email address? This is one of developers’ biggest questions about the changes to Facebook’s viral channels.

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