Will Data Teams Replace Marketing Teams in the Near Future?

Opinion: There’s a significant shift from 'I think' to 'I know'

The value of data has become increasingly prevalent over the past five years. From increasing sales to driving better decision-making, the benefits of data come to any team in any industry that chooses to invest in new technologies. Harnessing the power of big data is typically left to data scientists, and companies are now scrambling to hire those equipped to collect and analyze data.