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The success that Facebook and Google enjoy in digital marketing can be attributed to the data that these companies have. This is particularly true of Facebook, with the company’s understanding of our friends and interests based on its 2.23 billion monthly users. And if one adds Instagram and WhatsApp, the treasure trove of user data is staggering.
But with the California Consumer Privacy Act coming into effect in January 2020, data portability will be the law (and it already is in Europe with the European Union’s General Data Protection Regulation).
The
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