Will Data Portability Hurt Facebook’s Ad Business?

Opinion: From a user’s perspective, I doubt it

From an advertiser’s perspective, data portability could impact Facebook Facebook

The success that Facebook and Google enjoy in digital marketing can be attributed to the data that these companies have. This is particularly true of Facebook, with the company’s understanding of our friends and interests based on its 2.23 billion monthly users. And if one adds Instagram and WhatsApp, the treasure trove of user data is staggering.

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