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Amazon’s 2018 Super Bowl spot featured virtual assistant Alexa experiencing a very human problem of having to call in sick to work. While a humorous concept, it’s a fictional scenario based on a very real, growing trend: Virtual assistants now have names, genders and personalities to make them more relatable and to encourage consumer interaction.
This is, in part, why consumers are inviting assistants into their lives in increasing numbers. Amazon said millions of Echo devices sold during the 2017 holiday season, while Google sold tens of millions of Google devices for the home in 2017.