Augmented reality isn’t just for games anymore. Adobe, Amazon, Apple—they all rolled out AR-building capabilities over the last few months for use in everything from brands to shopping to art. And that’s just the A’s.
Adobe, for example, debuted Project Aero in October, a beta version of an AR-creation platform it hopes could help democratize the emerging format to become as ubiquitous as Photoshop. Then there’s Amazon’s AR shopping app, Google’s ARCore kit for Android devices and Apple’s ARKit for iPhones and iPads.
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