Will AI and Machine Learning Be Used to Improve CX? Or Just Sell?

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As a lifelong marketer, I’ve been excited by the possibilities of big data, artificial intelligence (AI), and machine learning (ML) to improve people’s lives — their quality of life, as well as making their lives simpler and easier.
I am a firm believer that companies can, and must, differentiate themselves by providing an outstanding customer experience (CX).

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