Wildfire Interactive Raises $4M for Social Marketing Services
Wildfire Interactive, a social marketing services company that has been active on Facebook since 2008, has just raised a $4.04 million first round of funding led by private equity firm Summit Partners, with participation from well-known angel investors Jeff Clavier, Aydin Senkut and Gary Vaynerchuk participating.
The company has been steadily building a variety of social media products on Facebook, in email newsletters and on other sites like Twitter. These include sweepstakes, user-generated contests, quizzes, coupons and incentive-based surveys, typically implemented as tabs Pages.
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