Wildfire Adds YouTube Video Contest Capabilities

Social firm also considering mobile video possibilities

Social marketing company Wildfire has run more than 7,000 video contests in the past 12 months, but none ran through online video mainstay YouTube. That won’t be the case over the next 12 months, as Wildfire adds the capability to its portfolio. Wildfire expects to run its first video contest on YouTube in April but declined to disclose which brand will be launching the campaign.