Wild Turkey Takes You to Kentucky Bourbon Country Via Audio-Guided Tastings

Campari brand's first voice-activated experience includes a cameo by Matthew McConaughey

The experience offers guided tastings for five Wild Turkey whiskies. Wild Turkey

More than 2.5 million people have visited the Kentucky Bourbon Trail in the last five years. Naturally, the trail has gone cold the past several months due to the Covid-19 pandemic, which has made it difficult for whiskey enthusiasts to go to their favorite distilleries in person.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.